Building the Foundation for Great Sales Performance – Featuring Rob Rash

This passionate and informative session titled First Things First focuses on how to achieve sales success. Participants will gain insights on
• Determining Target Market
• Marketing Execution
• Planning for Sales Success and
• Selecting Team/Channels
Rob Rash is an author, CEO and life-long student of sales and marketing. His career is dedicated to assisting businesses achieve outstanding market growth through highly effective sales and marketing processes. He has developed a proven and reliable eight-step methodology to help clients achieve this goal, which is outlined in his new
book, “Launch Your Sales”.
His sales career began when he joined KPMG Consulting in
1996, where he spent eight highly successful years. There, Rob achieved the President’s Club award for five consecutive years due to superior sales performance. He then progressed to sales management, leading sales teams to outstanding results and nationwide recognition. He also was one of the firm’s senior sales trainers in their market-leading sales methodology and process.
Following his time at KPMG, Rob was President and CEO of Rash & Associates, L.P., a nationwide firm specializing in business process outsourcing for over five hundred clients. After building the firm to over one hundred consultants, they were acquired by Duff & Phelps, a publicly-traded competitor. The merger resulted in an extremely successful new division for Duff & Phelps.
Rob currently serves as President and CEO of Olympia Consulting, LLC. This Dallas-area firm is dedicated to
helping businesses develop improved sales processes that result in market leading growth.

About the author

Jena Apgar

Digital Marketing Warfare Specialist, owner of Brand Dot Blog & Co-Founder of Business Growth Network. Mom of 3 + 1 Lawyer husband. Former USAF spook & Interior Designer. Easily baited with dark chocolate and a Venti Chai Tea Latte 8 pumps whole milk...HOT!