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U.S. Patent and Trademark Classifications

By Jena Apgar / a couple of years ago

What in the world are Trademark Classifications? If you have any interest in registering and protecting a trademark, you will figure out fast that classification is important! Products (“goods”) and services are organized by the United States Patent and Trademark Office, or USPTO, based on specific categories, classifications, or “classes.”

If you wish to use a trademark to cover more than a single product or service, and those products or services fall into more than a single class (for example, motorcycles and clothing with Harley Davidson) additional fees are required for each additional class.

The USPTO numbers its classes, and each number corresponds to a named category, as below.

Please note that the terms in the class headings or short titles of the classes are generally too broad to be used alone as your actual description of products or services. Also, an international class number alone is never an acceptable listing.

Trademark Product (“Goods”) Classes

Class 1: Chemical Products
Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.

Class 2: Paint Products
Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.

Class 3: Cosmetics and Cleaning Products
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.

Class 4: Lubricant and Fuel Products
Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.

Class 5: Pharmaceutical Products
Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

Class 6: Metal Products
Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; nonelectric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores.

Class 7: Machinery Products
Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.

Class 8: Hand Tool Products
Hand tools and implements (hand-operated); cutlery; side arms; razors.

Class 9: Computer and Software Products and Electrical and Scientific Products
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.

Class 10: Medical Instrument Products
Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.

Class 11: Environmental Control Instrument Products (lighting, heating, cooling, cooking)
Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.

Class 12: Vehicles and Products for locomotion by land, air or water
Vehicles; apparatus for locomotion by land, air, or water.

Class 13: Firearm Products
Firearms; ammunition and projectiles; explosives; fireworks.

Class 14: Jewelry Products
Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.

Class 15: Musical Instrument Products
Musical instruments

Class 16: Paper and Printed Material Products
Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists’ materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers’ type; printing blocks.

Class 17: Rubber Products
Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.

Class 18: Leather Products (not including clothing)
Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.

Class 19: Non-Metallic Building Material Products
Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.

Class 20: Furniture Products
Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.

Class 21: Houseware and Glass Products
Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.

Class 22: Ropes, Cordage and Fiber Products
opes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags (not included in other classes); padding and stuffing materials (except of rubber or plastics); raw fibrous textile materials.

Class 23: Yarns and Threads
Yarns and threads, for textile use.

Class 24: Fabrics and Textile Products
Textiles and textile goods, not included in other classes; beds and table covers.

Class 25: Clothing and Apparel Products
Clothing, footwear, headgear.

Class 26: Lace, Ribbons, Embroidery and Fancy Goods
Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.

Class 27: Floor Covering Products
Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).

Class 28: Toys and Sporting Goods Products
Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.

Class 29: Meat and Processed Food Products
Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.

Class 30: Staple Food Products
Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.

Class 31: Natural Agricultural Products
Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.

Class 32: Light Beverage Products
Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.

Class 33: Wines and Spirits (not including beers)
Alcoholic beverages (except beers).

Class 34: Smoker’s Products
Tobacco; smokers’ articles; matches.

Trademark Service Classes

Class 35: Advertising, Business and Retail Services
Advertising; business management; business administration; office functions.

Class 36: Insurance and Financial Services
Insurance; financial affairs; monetary affairs; real estate affairs.

Class 37: Construction and Repair Services
Building construction; repair; installation services.

Class 38: Communication Services
Services allowing people to communicate with another by a sensory means.

Class 39: Transportation and Storage Services
Transport; packaging and storage of goods; travel arrangement

Class 40: Treatment and Processing of Materials Services
Treatment of materials.

Class 41: Education and Entertainment Services
Education; providing of training; entertainment; sporting and cultural activities.

Class 42: Computer and Software Services and Scientific Services
Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.

Class 43: Restaurant and Hotel Services
Services for providing food and drink; temporary accommodations.

Class 44: Medical and Beauty Services and Agricultural Services
Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.

Class 45: Personal, Legal and Social Services
Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.

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What if Your Start (or Restart) Could Guarantee Your Business Success? Answer: It Can!

By Jena Apgar / a couple of years ago

Do you have a desire to start and achieve business success? Are you aspiring to take your company to the next level? Chances are you are struggling with where to begin. Are you asking yourself “what is the first thing I need to do?” How do you avoid missteps and wasted time and money?

If you seek advice, most highly paid consultants and traditional experts will advise you to assess your past performance identifying your strengths and weaknesses. Then they would recommend that you look at your present situation and define opportunities and threats that will reveal a course of action that will enable you to move forward successfully and confidently.

Have you gotten that advice?

If you’ve ever sought to develop a business plan or transform your current business chances are you have either:

  1. Spent a lot of time and money executing that advice only to realize that you are still chasing an elusive answer or
  2. You have become paralyzed with the massive list of next steps, expected time and money required to move forward.

The reason you’re not achieving your vision is because you’re starting incorrectly!

Starting or transforming a business without having a complete and clear vision of your future is like getting into the car to go out to dinner without even knowing what your desired experience would look like.  You’ll most likely end up settling for a venue that you’ve enjoyed in the pass and although it may be even better than you remembered it most certainly will fall short of your dream night out!

So, if you were expecting to have the best and most transforming meal of your life, it is highly unlikely that you will have that experience. In fact, I would submit that it’s ridiculous to even have that expectation with only your past experience and a navigation system to guide you. But, let’s assume that you imagined the kind of food, drink, service and atmosphere that would create that perfect night out and proceeded to get your dining partner’s alignment with your vision. The chances of success increase exponentially.

How much more ridiculous is it to assume you could start a new business or embark on a journey of transforming your business with just your past experience and an idea of current opportunities?  Without clearly and completely envisioning or re-envisioning your desired future you are again doomed to disappointment and frustration.  Yet that is precisely what I find many (if not most) aspirational leaders doing.

So what if your business vision was as clear and real as if you were standing in it? What if you could actually see how you dealt with millennials, mobility, cloud computing, genomics, big data, cyber security, geopolitics, global connectivity, the internet of things, and mass market movements? All of the significant and exponential changes making our past experience obsolete and clouding our view of the future.

What if you could see how you overcame barriers to your vision of a transformational future and exponential success? Barriers like your history, your failures, your competition, even your historical success, and your current perception of your value? What if this collection of confusing and seemingly disconnected collection of dots, the seemingly impossible to envision future along with the bridge back to today were visible and clearly defined?

That complete and clear picture of your desired future IS the start that can ensure your success. So, what are the components that define the picture? Well as you may have guessed, it’s NOT your historical strengths and weaknesses combined with current opportunities and threats informed by current/historical best practices!

That complete and clear picture is NOT a mechanical, intellectual exercise of planning a course forward into an exponentially changing future. Instead, that picture begins with the heart… your passion… that yet unimagined dream of what might be if anything were possible.

We call this The Vision Challenge and the intent this challenge is to move us to a place where we can truly answer the question, “if anything were possible, what kind of future could I imagine?” So where do we begin?

The next session begins January 2nd, 2017 and you can sign up below:

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Obviously YOU are the beginning and the end of your story. Everything else becomes part of your vision – that complete and clear picture. The pieces of that picture will include your desired beliefs, ideas, and knowledge. Your physical body, health, personality, talents, emotions, and strengths will also be in the picture. Your connection to a higher source, love and yourself must be envisioned along with your relationships with family, friends, close colleagues.

You are the beginning and the end of your story by David Roberts

Clearly understanding and including your community, strategic partners and customers in the picture as well as your home, office, technology and finally your geography and environmental surrounding will enable you to complete the business success picture.

In future posts we will discuss other aspects to business success: vision alignment, the transformational journey and how to intentionally design your business and create the future of your dreams.

But first, let’s get you into the Vision Challenge today! A simple, but highly effective, 10 Day email challenge designed to push your goals, hopes and dreams onto paper creating a vision, a definable goal for your business. From determining the heart of what moves you, your ideal client to your personal story and transformations, you will have a clear vision moving forward for the next 12 months.

You might be asking yourself why this is not an ongoing event? Simple, because we want to be able to be there for you through the process. We want everyone working together as a team in one place. The Facebook Group was specifically designated exclusively for Vision Challengers to help and support one another in a cohesive network. Because we are greater as a team. Because networks of people can accomplish what may otherwise seem impossible.

We want you in our business success group!

We want you to have the tools and the vision to get to where YOU want to be.

Typically, this business success process has been made available only to large corporations who could afford to bring in $100,000 Global Transformation Consulting teams. We have formatted and simplified the process down to 10 emails across 10 business days – no weekends.  Save your seat for the very first round made to the public today. Lets get you in…

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